UX Design is not, not, not usability testing. Here is a great interview with my hero Jesse James Garrett about this concept of creating experiences for end users. It is very well done.
Mashable video interview of Jesse James Garrett
And if Mashable had played well and put the video in YouTube, I would have shared it you right here, but they did a bad, bad thing and embedded this as a flash video which I won’t add to my website. If this content wasn’t so darn good, I would have skipped posting it. Just sayin!
Flash is bad, m’kay? M’kay.